science communication – Global Environment & Society Academy https://blogs.sps.ed.ac.uk/global-environment-society-academy Addressing global environmental challenges through teaching, research and outreach Tue, 29 Jul 2014 14:56:08 +0000 en-US hourly 1 Science Communication: It’s so much more than ‘Fracking Factoids’ https://blogs.sps.ed.ac.uk/global-environment-society-academy/2014/03/19/science-com/ https://blogs.sps.ed.ac.uk/global-environment-society-academy/2014/03/19/science-com/#respond Wed, 19 Mar 2014 12:17:26 +0000 http://blogs.sps.ed.ac.uk/global-environment-society-academy/?p=251 Continue reading ]]> This month’s blog by Dr. Elizabeth Stevenson examines the role of science communication and public elizabethengagement in empowering the public to critically engage with scientific issues, enabling them to make informed choices and decisions – and crucially, to ask the key questions. In this piece, she argues that good science communication isn’t just about disseminating the key issues in accessible ways, rather, science communication has a fundamental role to play in enabling open, informed and participative discussion of complex, societal issues.

Inspired by last semester’s ‘Fracking’ reading group and intrigued by several mentions of the need for a practice by which accurate, accessible information about fracking can be disseminated,  I was galvanised into action to write this blog about the roles which science communication and public engagement can play.

Science communication as a practice is all about making science accessible to public audiences who have varying degrees of knowledge, understanding and interest in science.  At the fundamental level, science communication requires the ability to take complex scientific concepts, research topics and issues and present them in an accurate yet accessible format.  It’s not about ‘dumbing down’ or being selective about the information or ideas communicated.  For example in his blog about fracking, David Reay gives an accurate yet simplified description of fracking. His description contained nowhere near the level of detail to be found in a scientific research paper, nor did it contain inordinate amounts of unexplained jargon.  His description was accessible, understandable and contained the main points and the big ideas in fracking.  This defines one of the key principles in science communication i.e. accurate communication of the key concept, the big idea, the main issue and not every last detail.

However, science communication offers more than the provision of accurate scientific knowledge.  Continuing with the theme of fracking, one of the main concerns around fracking is not about what we know but about what we don’t yet know.  For example the level of uncertainty about potential short and longer term damage to local environments where fracking is taking place.  However, fracking does not have a monopoly on uncertainty in science.  All scientific knowledge and technological advance is subject to varying degrees of uncertainty in terms of both the scientific knowledge itself and around the political, economic and societal consequences when this knowledge is applied in innovative technologies in societal contexts.  During the process of innovation there will inevitably be uncertainties and yet this issue of uncertainty is not fully understood by public audiences.  The question is not ‘do we know everything? ’It is ‘do we know enough? ’Or ‘how can we best make a decision using what we do know?’ and ‘What else do we need to consider?’ I would argue that one of the roles of science communication is to empower publics to ask these critical questions.

Finally we need a ‘safe space’ where these conversations can take place.  Another role of science communication (and public engagement) is to create the opportunities, the facilitation expertise and ‘spaces’ conducive to achieving productive discussions between scientists, industrialists, publics and policy-makers.  The framing of the discussion questions is key to ensure that the discourse is not polarised from the outset (e.g. fracking vs a ban on fracking).  Instead, questions can framed to enable productive dialogue. For example by asking the question ‘Under what conditions could fracking be acceptable?’ can enable exploration of the subject rather than defence of entrenched positions.

Therefore I return to my original title and argue that science communication and public engagement with science have a role far beyond communicating factoids.  This role encompasses informing publics, empowering them to critically engage with scientific knowledge and issues and enabling constructive dialogues to take place.

Dr Elizabeth Stevenson is the Programme Director of the MSc Science Communication and Public Engagement at the University of Edinburgh.  Her PhD is in chemistry and she has over fifteen years of experience in the field of science communication.

 

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Climate Skepticism or Denial? The Battle to Inform Public Opinion https://blogs.sps.ed.ac.uk/global-environment-society-academy/2013/07/26/skeptics/ https://blogs.sps.ed.ac.uk/global-environment-society-academy/2013/07/26/skeptics/#respond Fri, 26 Jul 2013 11:31:13 +0000 http://blogs.sps.ed.ac.uk/global-environment-society-academy/?p=80 Continue reading ]]> Perspectives on Science Communication and Climate Change by Dr. Richard Milne

In this blog, Dr. Richard Milne argues that one of the key battle grounds in climate science will be fought with the world’s media.  He makes the case that the battle will be lost or won by the ways in which we learn to communicate accurate science to the general public and the media – and in doing so, influence public opinion.

This week, national newspapers and the BBC have all reported back from a press conference called to discuss the supposed “stall” in global warming.  Most have reported the science fairly accurately (even the Daily Mail, which doesn’t have a good track record here).  However, in many cases the viewpoints of climate “skeptics” have been presented and not challenged.  That is a dangerous oversight.

Let’s be clear: climate “skeptics” do not have a leg to stand on.  Back in the 1980s and early 1990s, gaps in our understanding of climate change made climate skepticism a legitimate position, and such skepticism helped drive scientists to close the gaps, leading to a robust mountain of evidence confirming that CO2 from humans is warming the planet.  Perhaps the last genuine skeptic was Richard Muller, who led the massive BEST project, which reanalysed climate data from scratch, and came up with exactly the same conclusions as the IPCC.  We are left with a small band of maverick scientists, most of them not trained in climate science, who refuse to accept man-made climate change no matter what evidence is thrown at them.  Such mavericks exist outside of every major scientific consensus, but in other fields they languish in obscurity unless they find evidence to prove themselves right.  Not so climate “skeptics”: right wing media and politicians are lining up to shove them into the public eye.  For example, right-wing politician Nigel Lawson set up the GWPF to publicly oppose action to tackle climate change, but only one of its 24 academic advisors has training in climate science.

In reality, every single argument put forth by the “skeptics” falls apart if treated with genuine skepticism. This is the premise of the excellent website “scepticalscience.com“, which is a great place to go if you hear an argument against man-made global warming that you don’t know how to refute.  A true skeptic, when faced with two competing hypotheses, will subject each one to equally rigorous scrutiny, much like Jeremy Paxman interviewing two politicians of different parties.  However, climate “skeptics” invariably accept without question any argument that appears to refute man-made climate change, while rejecting automatically any that supports it.  That is not skepticism, it is denial.

 

2 Total_Heat_Content_2011_med

Figure 1: Graph showing change in Earth’s Total Heat Content from 1960-2010 (calculated from data including measurements of ocean heat, land and atmospheric warming and ice melt). Source: http://www.skepticalscience.com/The-Earth-continues-to-build-up-heat.html
 
 

Discussing the “stall” in global warming, none of the journalists gave enough emphasis to the key point: that ocean temperatures have climbed steadily, and in uninterrupted fashion, even as temperatures on land wobble up and down a bit.  Perhaps scientists haven’t emphasised this enough.  Conversely, both the BBC and the Independent (usually the most accurate newspaper on climate change) mention the views of “skeptics” without challenging them.  The Independent states in one place that “Skeptics claim that this shows there is not a strong link between the two, whereas climate scientists insist that rising carbon dioxide concentrations are largely responsible for the rise in global temperatures.” That is like saying “some believe 2+2=4, but others think 2+2=5”.  Imagine hearing that from a Maths teacher, without subsequently explaining why 2 + 2 is certainly 4.  The BBC article states that “climate sceptics have for years pointed out that the world is not warming as rapidly as once forecast,”  and ends with  “many people will take a lot of convincing.” All three quotes serve to legitimise climate “skepticism”, whether they intend it or not.  They will be seized upon by those determined to believe that there isn’t a problem: as noted above, they’ll ignore the rest of the article, and take away the message that even the BBC isn’t convinced that the climate scientists are right.  Were there not a co-ordinated campaign to avoid action on carbon emissions, all this might not matter.  But there is, so it does.

Climate “skepticism” has gradually transformed from legitimate scientific doubt into the most well-funded and co-ordinated propaganda campaign that the world has ever seen.  Fox News is constantly telling viewers that climate change is either natural, or a hoax. The Koch brothers plough enormous sums into funding climate denial at all levels, while right-wing organisations like the CATO foundation pay expert misinformers like Patrick Michaels to tell the public they can keep burning fossil fuels.   In America and Australia, the main opposition parties are controlled by climate deniers, indicating that a large section of the electorate either reject climate science or do not view rejection of it as a reason to vote against someone.  Even in Britain, climate “lukewarmist” Peter Lilley is on the commons energy committee, and the climate-denying UKIP is gaining political ground.   These people have real influence.

If your national football team needs to beat Brazil 7-0 to progress to the knock-out stages, one is tempted to smile and say, well there’s still a chance then, isn’t there?  This is the great triumph of climate “skeptics”.  Even if wise people don’t believe them, they have planted in our heads the possibility that climate scientists might be wrong, and that we can carry on regardless.  Although the BBC article makes clear elsewhere that warming is fully expected to continue, it leaves the door open for this delusional hope that climate change might just go away if we do nothing.  It is therefore feeding the agenda of the “skeptics”.

It is surprising to me that journalists can grasp the basics of climate science, but not public opinion, which you’d think they should be experts in.  If human civilisation is to carry on in a recognisable form into the next century, we need to act now to reduce greenhouse gas emissions.  That will only happen if public opinion is strongly behind measures to cut emissions, and accepting of short-term costs to these.  This in return is reliant on public opinion catching up with what scientists already know: climate change is real, dangerous and most certainly down to us.  To this end, “skeptical” voices need to be challenged wherever they pop up, and the last thing we need is confused journalists helping them out. Credit is due, therefore, to the Guardian, who pitched their article on the topic just right.

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