Gain the advantage: Study online for a recognised qualification in Digital Research

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Contemporary interest in big data, data science and large-scale digital research presents an opportunity for researchers and practitioners alike.  National and global strategy on gearing up for the challenges of big data means there has never been a better time for professional development. Join us.

“Information is the oil of the 21st century, and analytics is the combustion engine.” (Gartner Predictions)

This Postgraduate Certificate is aimed at commissioners, coordinators and users of digital research in business, policy-making and the third sector, including digital marketing and analytical services officers. The PGCert comprises a suite of courses that together provide the critical understanding and skills needed to make best use of digital research findings, with a particular focus on social media research, web 2.0 data and their synergies with publicly available ‘open’ administrative datasets. Based on the latest research into the social and economic influences on how digital research is being developed and used, this PGCert is designed both for novices and for more experienced professionals who need to maintain a critical appreciation of the fast moving field of digital research.

“I’ve seen too many organisations give up on finding answers in complex data; this is the first award-bearing programme that helps people without a data science background to transform their ability to share information and make it easily accessible.” Duncan Chapple, Managing Director, Kea Company.

Please note that the deadline for applications for 2014/15 entry is the is the end of December 2014 for a January 2015 start.

rob proctor


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